Tradwife Marketing: She Said it Would Work for My Family

How the patriarchy uses women to lure other women back in time

The other day, I watched a trad wife reel addressing the pushback trad women feel from outsiders alarmed by their choices. The opening slides showed a little girl dreaming of what she wanted to be when she grew up, and words like “doctor,” “lawyer,” and “teacher” populated the screen. Chaotic noises filled the audio.

Then, muted home images with soft music. Children ran barefoot. A smiling mother kneaded bread. A rugged man walked along the horizon, welcomed by an enthusiastic family. The simple text read “unhurried,” “calm,” and “deliberate.”

Who wouldn’t want that?

I remembered how my first lifestyle blog, back in 2007, was called